Big Anchor
Big Anchor represents one of our favorite kinds of clients: a small business with a vision to go big. A regional service specializing as a roofing contractor and in gutter installation, Big Anchor is a family business that’s pursued perfection for more than a decade. Coming alongside them as a branding consultant has been a delight – and an education. The competitive market for local home improvement services is far more aggressive than one would imagine.
Brand Strategy | Logo Update | Print | Web Design | SEO | Copywriting
The Design Office Of John Murph proposed a branding architecture that leveraged a vibrant color story (atypical for the industry) and dynamic graphics to engage and establish distinction with customers.
The Design Office’s collaboration with Big Anchor included the creation of a website powered by an extensive series of regionally focused landing pages, each armed with SEO refinement to capture online searches. Garnering the attention of potential customers searching Google for contractors is critical for small trade businesses like Big Anchor.