Sunrise Technologies
Established in 1994, Sunrise Technologies is a new-economy powerhouse that focuses on solving global supply chain challenges. As a partner with Microsoft, it helps develop unified commerce, flexible technology, global intelligence, and a tight supply chain for a wide variety of clients.
Environment Design
The Design Office Of John Murph was invited to help the firm design a new office – transforming an open, abandoned space into a branded environment.
The environment was redesigned to reflect the natural visual associations of Sunrise. What’s in a name, after all? The entire space was engineered to simulate a sunrise, with the entrance and reception area designated as the focal point – the “sun,” so to speak.
Using color and clever space engineering, the “sunrise” motif was carried through. Visitors within the space could actually experience a change in ‘warmth’ as they moved about the space relative to the aforementioned “sun.”
The lynch pin of this branded environment is the Entrance Display. In addition to acting as the metaphorical “sun” in the overall sunrise motif throughout the office, this display features large vertical panels that align to present the brand logo when viewed from the main entrance to the space.