The Pro & Tell Collective
Established by a group of local photographers and videographers, The Pro & Tell Collective was established in 2019. Their goal was to advocate for professionals in North Carolina, and create a new community to facilitate deeper connections and collaboration. Every year, they host a conference where creatives can have hands-on access to the latest equipment and hone their skills.
Brand Strategy | Name Development | Logo | Print | Copywriting | Website Design | Advertising | Wayfinding Signage
The Design Office Of John Murph created a comprehensive brand, from name development and logo design to a website and wayfinding signage.
The brand story leveraged the eclectic gathering that the Pro & Tell Collective represented. Many different studios that were normally competitors came together to contribute to the effort to create the Collective’s first conference.
This spirit of coordination and industry collegiality inspired the brand’s visual language, with an almost quilt-like graphic swatch pattern that could be applied systematically regardless of the context.
